I’m feeling pretty positive having concluded the sale of one of my personal properties in Florida, not an easy task in that way overly saturated market. The condo canyon walls get further up and down the intracoastal and higher by the quarter.
I’ll miss the Miami / Ft Lauderdale area but since purchasing this particular home, the number of shiny new 40 story high-rises which have gone up in the neighborhood is staggering, and problematically gluttonous.
I tell you this because we used some impressive new techniques and services to successfully sell this unit. The same techniques are being utilized for our clients at Gooden+Faircloth.
To sell the Florida condo, I credit techno-marketing techniques and services. We attracted a goodly number of buyers to visit and sure enough one of them ( only takes one ) made an reasonable offer. The condo sold after about 90 days on the market. We did the right things from staging to pricing to the ‘ techno-marketing ‘.
At Gooden + Faircloth, we’ve chosen to focus on high tech approaches to marketing homes. It makes dollars, cents and sense since 80% of buyers sensibly begin their search by adding a few search words in the Google box upper right.
I need those searching souls to discover our listings ASAP. I want other realtors, especially those with buyer clients, to also land enthusiastically on my listings whether they do so via Google, youtube, Point2, Trulia, Zillow, Realtor . com or an email from me sitting in their Inbox.
A home is not a home….
My listing clients are placing in our team the responsibility to manage the marketing of a million dollar piece of real estate. As a result, I strongly believe in branding. Our listings are given a complete once over. From that review comes a well-conceived, dynamite package of images, videos, descriptions clarity of direction, all consolidated into a package with a powerful punch.
So, can you improve your chances of a successful home sale?
In today’s difficult market with a bloated ( and foreclosed ) MLS inventory, we have to look for any edge to help sell a home. So what gives you an edge?
Anyone can live in it, but can they sell it?
There are several factors to consider when you make that decision to sell your home. In all likelihood, your home will not be the only one of its type on the market, maybe not even on your street. Therefore, the marketing for your home has to be hitting on all cylinders, or else.
There are several ways to improve your properly priced home’s appeal and sell-ability.
Location is an important factor when it comes time to sell, but you can’t control that, so concentrate on the other factors – sales price, condition of your home, light remodeling, marketing, and incentives/sales terms.
Marketing is incredibly important when you are selling your home. The more people who know about your home, the better chance there is that the perfect buyer will come along.
If you actively address all key factors, your home should be in a good position to positively appeal to buyers. Though the current real estate market is a rough sea, those who get the right people rowing at the right time will land on solid ground.